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  • DOING MARKETING RESEARCH
    ebook
    DOING MARKETING RESEARCH
    ALISON LAWSON AND CHARLES HANCOCK
    Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This unique book expla...

    $1,380.00

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