Búsqueda de LIBROS DEL AUTOR: alison morrison

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  • HOSPITALITY MARKETING
    ebook
    HOSPITALITY MARKETING
    NEIL WEARNE / ALISON MORRISON
    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.Hospitality marketers are encouraged to build...

    $1,420.00

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  • IN SEARCH OF HOSPITALITY
    ebook
    IN SEARCH OF HOSPITALITY
    CONRAD LASHLEY / ALISON MORRISON
    'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate.This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comp...

    $1,360.00

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  • ENTREPRENEURSHIP IN THE HOSPITALITY, TOURISM AND LEISURE INDUSTRIES
    ebook
    ENTREPRENEURSHIP IN THE HOSPITALITY, TOURISM AND LEISURE INDUSTRIES
    MICHAEL RIMMINGTON / CLARE WILLIAMS / ALISON MORRISON
    Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneur...

    $2,040.00

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