Búsqueda de LIBROS DEL AUTOR: alison n novak

2 resultados

  • THE NEW REVIEW ECONOMY
    ALISON N. NOVAK
    This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. ...

    $640.00

  • NETWORK NEUTRALITY AND DIGITAL DIALOGIC COMMUNICATION
    ALISON N. NOVAK / MELINDA SEBASTIAN
    In the months after the Federal Communications Commission’s (FCC) 2017 decision to repeal network neutrality as US policy, it is easy to forget the decades of public, organizational, media and governmental struggle to control digital policy and open access to the internet. Using dialogic communication tactics, the public, governmental actors and organizations impacted the rulin...

    $640.00