Búsqueda de LIBROS DEL AUTOR: alison theaker

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  • THE PUBLIC RELATIONS HANDBOOK
    ebook
    THE PUBLIC RELATIONS HANDBOOK
    ALISON THEAKER
    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communic...

    $1,060.00

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  • THE PUBLIC RELATIONS STRATEGIC TOOLKIT
    ebook
    THE PUBLIC RELATIONS STRATEGIC TOOLKIT
    ALISON THEAKER / HEATHER YAXLEY
    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and i...

    $1,200.00

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