Búsqueda de LIBROS DEL AUTOR: allan j kimmel

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  • PSYCHOLOGICAL FOUNDATIONS OF MARKETING
    ebook
    PSYCHOLOGICAL FOUNDATIONS OF MARKETING
    ALLAN KIMMEL / ALLAN J KIMMEL
    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivat...

    $1,540.00

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  • PEOPLE AND PRODUCTS
    ebook
    PEOPLE AND PRODUCTS
    ALLAN J. KIMMEL
    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than e...

    $1,040.00

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  • RUMORS AND RUMOR CONTROL
    ebook
    RUMORS AND RUMOR CONTROL
    ALLAN J. KIMMEL
    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstanc...

    $1,600.00

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