Búsqueda de LIBROS DEL AUTOR: alma t mintu wimsatt

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  • GREEN MARKETING IN A UNIFIED EUROPE
    ebook
    GREEN MARKETING IN A UNIFIED EUROPE
    ALMA T MINTU-WIMSATT / HECTOR R LOZADA
    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into ...

    $1,420.00

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  • ENVIRONMENTAL MARKETING
    ebook
    ENVIRONMENTAL MARKETING
    WILLIAM WINSTON / ALMA T MINTU-WIMSATT
    Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve yo...

    $2,060.00

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