Búsqueda de LIBROS DEL AUTOR: alvin lee

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  • ASIA'S ENVIRONMENTAL MOVEMENTS IN COMPARATIVE PERSPECTIVE
    ebook
    ASIA'S ENVIRONMENTAL MOVEMENTS IN COMPARATIVE PERSPECTIVE
    ALVIN Y. SO / LILY XIAO HONG LEE
    Exploring one of the most dynamic and contested regions of the world, this series includes works on political, economic, cultural, and social changes in modern and contemporary Asia and the Pacific. ...

    $1,480.00

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  • ASIA'S ENVIRONMENTAL MOVEMENTS
    ebook
    ASIA'S ENVIRONMENTAL MOVEMENTS
    ALVIN Y. SO / LILY XIAO HONG LEE / LEE F. YOK-SHIU
    Adopting a comparative perspective, this book traces the social, political, economic and cultural conditions under which environmental movements have emerged, and assesses the transformative capacities of these movements. ...

    $1,420.00

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  • THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY
    ebook
    THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY
    ALVIN LEE / JINCHAO YANG / RICHARD MIZERSKI / CLAIRE LAMBERT
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model,...

    $2,060.00

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