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  • SOCIAL MEDIA, ORGANIZATIONAL IDENTITY AND PUBLIC RELATIONS
    ebook
    SOCIAL MEDIA, ORGANIZATIONAL IDENTITY AND PUBLIC RELATIONS
    AMY THURLOW
    Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legi...

    $1,360.00

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