Búsqueda de LIBROS DEL AUTOR: ana andjelic

2 resultados

ana andjelic Eliminar filtro Quitar filtros
  • HITMAKERS
    ebook
    HITMAKERS
    ANA ANDJELIC
    Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today i...

    $820.00

    Ver detalle
  • THE BUSINESS OF ASPIRATION
    ebook
    THE BUSINESS OF ASPIRATION
    ANA ANDJELIC
    The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and bus...

    $960.00

    Ver detalle