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  • THE CUSTOMER CENTURY
    ebook
    THE CUSTOMER CENTURY
    ANDERS GRONSTEDT
    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vert...

    $1,360.00

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