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  • THE VALUE OF EVENTS
    ebook
    THE VALUE OF EVENTS
    ERIK LUNDBERG JOHN AMBRECHT, TOMMY D. ANDERSSON AND DONALD GETZ
    The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer s...

    $1,200.00

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  • FESTIVAL AND EVENT MANAGEMENT IN NORDIC COUNTRIES
    ebook
    FESTIVAL AND EVENT MANAGEMENT IN NORDIC COUNTRIES
    ANDERSSON, TOMMY D. / GETZ, DONALD / MYKLETUN, REIDAR JOHAN
    This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the p...

    $1,320.00

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