Búsqueda de LIBROS DEL AUTOR: andrea beretta zanoni

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  • STRATEGIC ANALYSIS
    ebook
    STRATEGIC ANALYSIS
    ANDREA BERETTA ZANONI
    In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to be...

    $1,560.00

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  • ACCOUNTING FOR GOODWILL
    ebook
    ACCOUNTING FOR GOODWILL
    ANDREA BERETTA ZANONI
    This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view. The author launches his strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Arguing that intangible resources are at the origin of competitive d...

    $1,320.00

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