Búsqueda de LIBROS DEL AUTOR: andreas hinterhuber

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  • DIGITAL PRICING STRATEGY
    ebook
    DIGITAL PRICING STRATEGY
    STEPHAN M. LIOZU AND ANDREAS HINTERHUBER
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, exam...

    $1,200.00

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  • VALUE FIRST, THEN PRICE
    ebook
    VALUE FIRST, THEN PRICE
    ANDREAS HINTERHUBER
    Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This boo...

    $1,380.00

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  • PRICING STRATEGY IMPLEMENTATION
    ebook
    PRICING STRATEGY IMPLEMENTATION
    ANDREAS HINTERHUBER / STEPHAN M. LIOZU
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical ri...

    $1,280.00

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  • INNOVATION IN PRICING
    ebook
    INNOVATION IN PRICING
    ANDREAS HINTERHUBER
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pric...

    $2,000.00

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  • THE ROI OF PRICING
    ebook
    THE ROI OF PRICING
    LIOZU, STEPHAN / HINTERHUBER, ANDREAS
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this i...

    $1,320.00

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