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  • AN ANALYSIS OF W. CHAN KIM AND RENÉE MAUBORGNE'S BLUE OCEAN STRATEGY
    ebook
    AN ANALYSIS OF W. CHAN KIM AND RENÉE MAUBORGNE'S BLUE OCEAN STRATEGY
    ANDREAS MEBERT / STEPHANIE LOWE
    In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the othe...

    $179.00

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