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  • ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP
    ebook
    ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP
    ALAIN FERRAND / LUIGGINO TORRIGIANI / ANDREU CAMPS I POVILL
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the...

    $2,320.00

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