Búsqueda de LIBROS DEL AUTOR: andrew d banasiewicz

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  • EVIDENCE-BASED DECISION-MAKING
    ebook
    EVIDENCE-BASED DECISION-MAKING
    ANDREW D. BANASIEWICZ
    Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data available to organizations, can be used to improve the quality of business decision-making, by helping decision makers circumvent the various cognitive biases that adversely impact how we all think. The...

    $1,160.00

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  • MARKETING DATABASE ANALYTICS
    ebook
    MARKETING DATABASE ANALYTICS
    ANDREW D. BANASIEWICZ
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative mark...

    $1,840.00

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