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  • EFFECTIVE BRAND BUILDING
    ebook
    EFFECTIVE BRAND BUILDING
    ANDREW GEOGHEGAN
    How can senior marketing leaders drive sustained brand growth amid shifting industry priorities? Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy wit...

    $799.00

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