Búsqueda de LIBROS DEL AUTOR: andrew mcstay

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  • EMOTIONAL AI
    ebook
    EMOTIONAL AI
    ANDREW MCSTAY
    What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book: Provides a clear account of the s...

    $1,345.80

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  • CREATIVITY AND ADVERTISING
    ebook
    CREATIVITY AND ADVERTISING
    ANDREW MCSTAY
    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scot...

    $1,120.00

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  • PRIVACY AND THE MEDIA
    ebook
    PRIVACY AND THE MEDIA
    ANDREW MCSTAY
    Questions of privacy are critical to the study of contemporary media and society. When we’re more and more connected to devices and to content, it’s increasingly important to understand how information about ourselves is being collected, transmitted, processed, and mediated. Privacy and the Media equips students to do just that, providing a comprehensive overview of both the th...

    $1,258.88

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