Búsqueda de LIBROS DEL AUTOR: andy milligan

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  • MYTHS OF BRANDING
    ebook
    MYTHS OF BRANDING
    SIMON BAILEY / ANDY MILLIGAN
    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the bran...

    $349.00

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  • ON PURPOSE
    ebook
    ON PURPOSE
    SHAUN SMITH / ANDY MILLIGAN
    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results thr...

    $799.00

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