Búsqueda de LIBROS DEL AUTOR: andy ruddock

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  • INVESTIGATING AUDIENCES
    ebook
    INVESTIGATING AUDIENCES
    ANDY RUDDOCK
    Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is fi...

    $1,695.36

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  • DIGITAL MEDIA INFLUENCE
    ebook
    DIGITAL MEDIA INFLUENCE
    ANDY RUDDOCK
    Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation ...

    $1,048.68

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  • EXPLORING MEDIA RESEARCH
    ebook
    EXPLORING MEDIA RESEARCH
    ANDY RUDDOCK
    From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today.  Carefully...

    $1,345.10

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  • YOUTH AND MEDIA
    ebook
    YOUTH AND MEDIA
    ANDY RUDDOCK
    When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gen...

    $1,345.80

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  • UNDERSTANDING AUDIENCES
    ebook
    UNDERSTANDING AUDIENCES
    ANDY RUDDOCK
    The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates h...

    $1,793.47

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