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  • MANAGEMENT AND MARKETING OF SERVICES
    ebook
    MANAGEMENT AND MARKETING OF SERVICES
    PETER MUDIE / ANGELA COTTAM
    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive ...

    $1,420.00

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