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  • THE ESSENCE OF SCENARIOS
    ebook
    THE ESSENCE OF SCENARIOS
    ROLAND KUPERS / ANGELA WILKINSON
    In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study,...

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