Búsqueda de LIBROS DEL AUTOR: anita proszowska

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  • SUSTAINABLE MARKETING AND THE CIRCULAR ECONOMY IN POLAND
    ebook
    SUSTAINABLE MARKETING AND THE CIRCULAR ECONOMY IN POLAND
    ANITA PROSZOWSKA / EWA PRYMON-RYŚ / ANNA DUBEL / ANNA KONDAK / ALEKSANDRA WILK
    Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable....

    $640.00

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  • GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS
    ebook
    GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS
    ANITA PROSZOWSKA / MAŁGORZATA BUDZANOWSKA-DRZEWIECKA / JUSTYNA OSTROWSKA / MAGDALENA DOŁHASZ
    This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashing – focusing on those related to marketing communication and marketing strategy...

    $580.00

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