Búsqueda de LIBROS DEL AUTOR: ann hollifield

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  • MEDIA ANALYTICS
    ebook
    MEDIA ANALYTICS
    C. ANN HOLLIFIELD / AMY JO COFFEY
    This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It...

    $1,580.00

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  • MEDIA MANAGEMENT
    ebook
    MEDIA MANAGEMENT
    ANN HOLLIFIELD / JAN LEBLANC WICKS / GEORGE SYLVIE / WILSON LOWREY
    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-...

    $2,420.00

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