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  • DRIVING CONSUMER ENGAGEMENT IN SOCIAL MEDIA
    ebook
    DRIVING CONSUMER ENGAGEMENT IN SOCIAL MEDIA
    ANNA BIANCHI
    Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now h...

    $1,200.00

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