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  • THE PURSUIT OF NEW PRODUCT DEVELOPMENT: THE BUSINESS DEVELOPMENT PROCESS
    ebook
    THE PURSUIT OF NEW PRODUCT DEVELOPMENT: THE BUSINESS DEVELOPMENT PROCESS
    ANNACCHINO, MARC
    Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and...

    $1,297.00

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