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  • DEFINING, MEASURING AND MANAGING CONSUMER EXPERIENCES
    ebook
    DEFINING, MEASURING AND MANAGING CONSUMER EXPERIENCES
    ANNARITA SORRENTINO
    This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experi...

    $1,200.00

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