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  • MUSEUM MARKETING
    ebook
    MUSEUM MARKETING
    RUTH RENTSCHLER / ANNE-MARIE HEDE
    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum se...

    $1,600.00

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