Búsqueda de LIBROS DEL AUTOR: annette pritchard

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  • DESTINATION BRANDS
    ebook
    DESTINATION BRANDS
    NIGEL MORGAN / ANNETTE PRITCHARD / ROGER PRIDE
    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how pla...

    $1,460.00

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  • THE CRITICAL TURN IN TOURISM STUDIES
    ebook
    THE CRITICAL TURN IN TOURISM STUDIES
    IRENA ATELJEVIC, ANNETTE PRITCHARD AND NIGEL MORGAN
    New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been ...

    $1,480.00

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