Búsqueda de LIBROS DEL AUTOR: annmarie hanlon

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  • THE SAGE HANDBOOK OF SOCIAL MEDIA MARKETING
    ebook
    THE SAGE HANDBOOK OF SOCIAL MEDIA MARKETING
    ANNMARIE HANLON
    Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, c...

    $2,132.31

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  • THE SAGE HANDBOOK OF DIGITAL MARKETING
    ebook
    THE SAGE HANDBOOK OF DIGITAL MARKETING
    ANNMARIE HANLON
    Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the dif...

    $2,132.31

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  • DIGITAL MARKETING
    ebook
    DIGITAL MARKETING
    ANNMARIE HANLON
    An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new dis...

    $2,027.44

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  • THE DIGITAL MARKETING PLANNER
    ebook
    THE DIGITAL MARKETING PLANNER
    ANNMARIE HANLON
    Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidenc...

    $559.30

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  • DIGITAL MARKETING
    ebook
    DIGITAL MARKETING
    ANNMARIE HANLON
    Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each...

    $2,237.18

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  • DIGITAL BUSINESS
    ebook
    DIGITAL BUSINESS
    ANNMARIE HANLON
    Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and en...

    $1,573.02

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