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  • MANAGING CULTURAL JOINT VENTURES
    ebook
    MANAGING CULTURAL JOINT VENTURES
    TANJA JOHANSSON / ANNUKKA JYRÄMÄ / KAARI KIITSAK-PRIKK
    This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships. There are a variety of books available on mergers and acquisitions in the corporate world, but cultural joint ventures have not been examined in detail, and there are ...

    $680.00

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