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  • CUSTOMER RELATIONSHIP MANAGEMENT (CRM) FOR MEDIUM AND SMALL ENTERPRISES
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT (CRM) FOR MEDIUM AND SMALL ENTERPRISES
    ANTONIO SPECCHIA
    Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their m...

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