Búsqueda de LIBROS DEL AUTOR: argyro elisavet manoli

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  • STRATEGIC BRAND MANAGEMENT IN AND THROUGH SPORT
    ebook
    STRATEGIC BRAND MANAGEMENT IN AND THROUGH SPORT
    MANOLI, ARGYRO ELISAVET
    This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport. Despite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions arou...

    $1,480.00

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  • CONTEMPORARY ISSUES IN SPORTS MARKETING
    ebook
    CONTEMPORARY ISSUES IN SPORTS MARKETING
    MANOLI, ARGYRO ELISAVET
    This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating activities, for example ticket and merchandise sales, and television coverage. Soon a...

    $1,480.00

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  • INTEGRATED MARKETING COMMUNICATIONS IN FOOTBALL
    ebook
    INTEGRATED MARKETING COMMUNICATIONS IN FOOTBALL
    ARGYRO ELISAVET MANOLI
    This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detai...

    $1,200.00

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