Búsqueda de LIBROS DEL AUTOR: art weinstein

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  • DESIGNING AND DELIVERING SUPERIOR CUSTOMER VALUE
    ebook
    DESIGNING AND DELIVERING SUPERIOR CUSTOMER VALUE
    ART WEINSTEIN / WILLIAM C. JOHNSON
    First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). ...

    $1,600.00

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  • SUPERIOR CUSTOMER VALUE
    ebook
    SUPERIOR CUSTOMER VALUE
    ART WEINSTEIN
    Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and mar...

    $1,600.00

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  • DEFINING YOUR MARKET
    ebook
    DEFINING YOUR MARKET
    WILLIAM WINSTON / ART WEINSTEIN
    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Time...

    $1,600.00

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  • LIFESTYLE MARKET SEGMENTATION
    ebook
    LIFESTYLE MARKET SEGMENTATION
    ART WEINSTEIN / DENNIS J CAHILL
    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications....

    $1,420.00

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  • HANDBOOK OF MARKET SEGMENTATION
    ebook
    HANDBOOK OF MARKET SEGMENTATION
    ART WEINSTEIN
    Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need ...

    $1,420.00

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  • HANDBOOK OF NICHE MARKETING
    ebook
    HANDBOOK OF NICHE MARKETING
    ART WEINSTEIN
    Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one b...

    $1,800.00

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  • SEGMENTATION STRATEGIES FOR HOSPITALITY MANAGERS
    ebook
    SEGMENTATION STRATEGIES FOR HOSPITALITY MANAGERS
    RON MORRITT / ART WEINSTEIN
    Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference wher...

    $1,660.00

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  • SUPERIOR CUSTOMER VALUE
    ebook
    SUPERIOR CUSTOMER VALUE
    ART WEINSTEIN
    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo ...

    $5,300.00

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  • SUPERIOR CUSTOMER VALUE
    ebook
    SUPERIOR CUSTOMER VALUE
    ART WEINSTEIN
    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo ...

    $5,300.00

    Ver detalle