Búsqueda de LIBROS DEL AUTOR: arthur asa berger

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  • TELEVISION IN SOCIETY
    ebook
    TELEVISION IN SOCIETY
    ARTHUR ASA BERGER
    Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What is the role of television in our political and economic life? Television in Society explores these issues...

    $1,280.00

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  • THE ART OF COMEDY WRITING
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    THE ART OF COMEDY WRITING
    ARTHUR ASA BERGER
    Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous...

    $1,380.00

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  • READING MATTER
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    READING MATTER
    ARTHUR ASA BERGER
    To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about peop...

    $1,320.00

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  • VIDEO GAMES
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    VIDEO GAMES
    ARTHUR ASA BERGER
    From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to be viewed...

    $1,360.00

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  • BLIND MEN AND ELEPHANTS
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    BLIND MEN AND ELEPHANTS
    ARTHUR ASA BERGER
    In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular...

    $1,340.00

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  • AGITPOP
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    AGITPOP
    ARTHUR ASA BERGER
    In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger b...

    $1,320.00

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  • POLITICAL PARTIES
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    POLITICAL PARTIES
    ARTHUR ASA BERGER
    The principle of self-government through political parties, the cornerstone of democracy, has come to be regarded as a solution to the problem of nationality. This is because the principle of nationality entails the acceptance of the idea of popular government. The importance of the principle of nationality is undeniable, and most of the national questions of Western Europe mig...

    $1,320.00

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  • MANUFACTURING DESIRE
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    MANUFACTURING DESIRE
    ARTHUR ASA BERGER
    The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular cul...

    $1,320.00

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  • THE GENIUS OF THE JEWISH JOKE
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    THE GENIUS OF THE JEWISH JOKE
    ARTHUR ASA BERGER
    The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many other forms—riddles, comic definitions, parodies—as well. The book makes a "ra...

    $1,320.00

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  • THE ADAPTIVE MILITARY
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    THE ADAPTIVE MILITARY
    ARTHUR ASA BERGER
    When the cold war ended, many hoped it signified enhanced prospects for a more stable world. However, despite favorable political developments, the post-cold war period has been marked by turbulence, uncertainty, and challenge. The actions of rogue states such as Iraq and North Korea have made nuclear proliferation more unpredictable. Violence in Somalia and Bosnia has cast dou...

    $920.00

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  • AN ANATOMY OF HUMOR
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    AN ANATOMY OF HUMOR
    ARTHUR ASA BERGER
    Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types of jokes a person enjoys contribute significantly to the definition of that per...

    $1,320.00

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  • THE GOLDEN TRIANGLE
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    THE GOLDEN TRIANGLE
    ARTHUR ASA BERGER
    This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs", but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and ...

    $920.00

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  • THEORIZING TOURISM
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    THEORIZING TOURISM
    ARTHUR ASA BERGER
    A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica. Written in Berger’s friendly style, it allows students to critically examine...

    $800.00

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  • DICTIONARY OF ADVERTISING AND MARKETING CONCEPTS
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    DICTIONARY OF ADVERTISING AND MARKETING CONCEPTS
    ARTHUR ASA BERGER
    From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most ...

    $1,160.00

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  • THE ACADEMIC WRITER'S TOOLKIT
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    THE ACADEMIC WRITER'S TOOLKIT
    ARTHUR ASA BERGER
    Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing. He differentiates between business writing skills for memos, proposals, and reports, and the scholarly writing that occurs in journals ...

    $1,100.00

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  • UNDERSTANDING AMERICAN ICONS
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    UNDERSTANDING AMERICAN ICONS
    ARTHUR ASA BERGER
    This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mal...

    $1,120.00

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  • WHAT OBJECTS MEAN
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    WHAT OBJECTS MEAN
    ARTHUR ASA BERGER
    Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objec...

    $1,120.00

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  • THE CULTURAL THEORIST'S BOOK OF QUOTATIONS
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    THE CULTURAL THEORIST'S BOOK OF QUOTATIONS
    ARTHUR ASA BERGER
    Where did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop ...

    $1,160.00

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  • MESSAGES
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    MESSAGES
    ARTHUR ASA BERGER
    This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and ...

    $1,240.00

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  • THAILAND TOURISM
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    THAILAND TOURISM
    ARTHUR ASA BERGER
    Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable tex...

    $1,460.00

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  • BALI TOURISM
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    BALI TOURISM
    ARTHUR ASA BERGER
    The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. ...

    $1,260.00

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  • VIETNAM TOURISM
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    VIETNAM TOURISM
    ARTHUR ASA BERGER
    Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-pag...

    $1,760.00

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  • OCEAN TRAVEL AND CRUISING
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    OCEAN TRAVEL AND CRUISING
    ARTHUR ASA BERGER
    A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalyt...

    $1,760.00

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