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  • RADIOS NICHE MARKETING REVOLUTION FUTURESELL
    ebook
    RADIOS NICHE MARKETING REVOLUTION FUTURESELL
    ASHLEY HERWEG
    Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), an...

    $1,760.00

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