Búsqueda de LIBROS DEL AUTOR: athanasia daskalopoulou

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  • SEXUALITY IN MARKETING AND CONSUMPTION
    ebook
    SEXUALITY IN MARKETING AND CONSUMPTION
    ATHANASIA DASKALOPOULOU
    This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexua...

    $1,240.00

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  • MARKETING ETHICS AND CONSUMER SOCIETY
    ebook
    MARKETING ETHICS AND CONSUMER SOCIETY
    ATHANASIA DASKALOPOULOU
    This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Im...

    $1,260.00

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