Búsqueda de LIBROS DEL AUTOR: aubrey wilson

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  • THE ASSESSMENT OF INDUSTRIAL MARKETS
    ebook
    THE ASSESSMENT OF INDUSTRIAL MARKETS
    AUBREY WILSON
    First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors ...

    $860.00

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  • INDUSTRIAL MARKETING RESEARCH (RLE MARKETING)
    ebook
    INDUSTRIAL MARKETING RESEARCH (RLE MARKETING)
    NICHOLAS STACEY / AUBREY WILSON
    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originall...

    $1,320.00

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