Búsqueda de LIBROS DEL AUTOR: audrey gilmore

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  • QUALITATIVE MARKETING RESEARCH
    ebook
    QUALITATIVE MARKETING RESEARCH
    DAVID CARSON / AUDREY GILMORE / CHAD PERRY / KJELL GRONHAUG
    As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compou...

    $2,077.23

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  • SERVICES MARKETING AND MANAGEMENT
    ebook
    SERVICES MARKETING AND MANAGEMENT
    AUDREY GILMORE
    Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structur...

    $2,005.60

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