Búsqueda de LIBROS DEL AUTOR: ayantunji gbadamosi

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  • CONSUMER BEHAVIOUR AND DIGITAL TRANSFORMATION
    ebook
    CONSUMER BEHAVIOUR AND DIGITAL TRANSFORMATION
    AYANTUNJI GBADAMOSI
    This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into ho...

    $1,180.00

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  • CONTEMPORARY ISSUES IN MARKETING
    ebook
    CONTEMPORARY ISSUES IN MARKETING
    AYANTUNJI GBADAMOSI
    As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with  technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporar...

    $1,870.14

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  • YOUNG CONSUMER BEHAVIOUR
    ebook
    YOUNG CONSUMER BEHAVIOUR
    AYANTUNJI GBADAMOSI
    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume...

    $1,160.00

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