Búsqueda de LIBROS DEL AUTOR: balmer john

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  • FOUNDATIONS OF CORPORATE HERITAGE
    ebook
    FOUNDATIONS OF CORPORATE HERITAGE
    JOHN M. T. BALMER
    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology inclu...

    $1,160.00

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  • CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
    ebook
    CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
    PODNAR, KLEMENT / BALMER, JOHN
    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Mar...

    $1,320.00

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  • CONTEMPORARY PERSPECTIVES ON CORPORATE MARKETING
    ebook
    CONTEMPORARY PERSPECTIVES ON CORPORATE MARKETING
    JOHN M.T. BALMER
    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective o...

    $1,460.00

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