Búsqueda de LIBROS DEL AUTOR: bang nguyen

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  • INTERNET RETAILING AND FUTURE PERSPECTIVES
    ebook
    INTERNET RETAILING AND FUTURE PERSPECTIVES
    ELEONORA PANTANO / BANG NGUYEN / CHARLES DENNIS / SABINE GERLACH
    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies...

    $2,060.00

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  • ETHICAL AND SOCIAL MARKETING IN ASIA
    ebook
    ETHICAL AND SOCIAL MARKETING IN ASIA
    NGUYEN, BANG / ROWLEY, CHRIS
    There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored ...

    $2,096.00

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