Búsqueda de LIBROS DEL AUTOR: barbara czarnecka

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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    LYNNE EAGLE / BARBARA CZARNECKA / STEPHAN DAHL / JENNY LLOYD
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edi...

    $1,240.00

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  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    DANIEL W. BAACK / BARBARA CZARNECKA / DONALD BAACK
    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation t...

    $1,951.88

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