Búsqueda de LIBROS DEL AUTOR: barbara j phillips

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  • GO FIGURE! NEW DIRECTIONS IN ADVERTISING RHETORIC
    ebook
    GO FIGURE! NEW DIRECTIONS IN ADVERTISING RHETORIC
    EDWARD F. MCQUARRIE / BARBARA J. PHILLIPS
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New...

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