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  • HANDBOOK OF MARKETING
    ebook
    HANDBOOK OF MARKETING
    BARTON A WEITZ / ROBIN WENSLEY
    Now available for review in the NEW Paperback Edition! 1-4129-2120-1 "This book is ideally suited for doctoral students . . . all chapters offer well-developed summaries of research in the particular field and guidance on future research."--CHOICEThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark ...

    $926.33

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