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  • THE PSYCHOLOGY OF ATTITUDES AND ATTITUDE CHANGE
    ebook
    THE PSYCHOLOGY OF ATTITUDES AND ATTITUDE CHANGE
    GREGORY MAIO / GEOFF HADDOCK / BAS VERPLANKEN / ANDREW LUTTRELL
    This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. Introducing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world. The fourt...

    $2,237.18

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