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  • MARKETING PUBLIC POLICY
    ebook
    MARKETING PUBLIC POLICY
    BASSKARAN NAIR
    Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem i...

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