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  • MOBILE MARKETING
    ebook
    MOBILE MARKETING
    ALEX MICHAEL / BEN SALTER
    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.Mobile marketing has become a mainstr...

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