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  • BRANDS AND CONSUMERS
    ebook
    BRANDS AND CONSUMERS
    JAYWANT SINGH / BENEDETTA CRISAFULLI
    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practic...

    $700.00

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