Búsqueda de LIBROS DEL AUTOR: benoit seguin

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  • ROUTLEDGE HANDBOOK OF THE OLYMPIC AND PARALYMPIC GAMES
    ebook
    ROUTLEDGE HANDBOOK OF THE OLYMPIC AND PARALYMPIC GAMES
    DIKAIA CHATZIEFSTATHIOU / BORJA GARCIA / BENOIT SEGUIN
    This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents n...

    $1,320.00

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  • OLYMPIC MARKETING
    ebook
    OLYMPIC MARKETING
    ALAIN FERRAND / JEAN-LOUP CHAPPELET / BENOIT SEGUIN
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on ...

    $1,320.00

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